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I build thingsthat actuallywork.

Head of Product, Data & AI // SQUER
Fifteen years growing one IT organization from a helpdesk seat into a 100-person global function across 14 countries. Two startups built from zero alongside the day job. Now I build the business at SQUER: what our Product, Data & AI unit sells, who we sell it to, and how we win it. Different seats, same job: build something that still works once I stop pushing.
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THE FULL STORY
// background

Operator first.
Advisor second.

I’ve sat on the other side of the table: accountable for the operating model, the budget, the audit, and the people who had to make all of it work long after the strategy deck was closed. That’s the perspective I bring to advisory work, and the reason I don’t sell plans I couldn’t staff and run myself.Flex.Insight, the advisory practice I co-founded in 2025, ran on exactly that premise. Twelve months later I wound it down to lead SQUER’s Product, Data & AI unit. Bigger canvas, same rule: stay close to the real problem, sell only what we can actually deliver, measure what changed.
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// principles

What the demo doesn’t show.

SEE ALL PRINCIPLES
A switchboard operator patching cords into a wall of jacks over a void of stars — the organization, not the technology, being the hard part.

The model was never the hard part. The org chart was.

A watchmaker adjusting the movement of a pocket watch that opens onto a void of stars — a prototype meeting the cost of having to actually run.

Anyone can build a prototype. The bill comes due when it has to run.

A figure setting a weight on a balance scale over a void of stars — evidence outweighing opinion.

Strong opinions are cheap. Evidence is the product.

// work

Built it. Ran it.
Measured what changed.

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Popular AI Tools: What About Data Protection?

Popular AI Tools: What About Data Protection?

An interactive matrix mapping ~35 mainstream AI tool tiers against DACH (DE/AT/CH) data-protection law — built to answer a question I kept getting asked in governance conversations: which AI tools can you actually use with personal data, confidential data, or professional secrets.
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AI-Powered Funding Advisory for Cemit

AI-Powered Funding Advisory for Cemit

An AI agent that helps Cemit’s consultants find, evaluate, and combine Austrian funding programs, built with LangGraph, semantic search, and generative UI.
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Product, Data & AI at SQUER: Commercial & GTM Leadership

Product, Data & AI at SQUER: Commercial & GTM Leadership

Leading SQUER’s Product, Data & AI unit: offer design, go-to-market, and commercial strategy, with interim delivery leadership where executive credibility was required.
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// writing

Arguments worth having.

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July 24, 2026 · 7 min read
AI
Governance

Popular AI Tools: What About Data Protection?

Every AI governance conversation I have ends at the same question: can we use this tool with this data? I read the terms behind roughly 38 AI tool tiers across German, Austrian and Swiss data-protection law and built the reference I wanted to exist, including the part where the honest answer is neither yes nor no.
July 22, 2026 · 5 min read
AI
Leadership

The rollout was the easy part

Agentic AI projects don’t fail on the technology. I’m inside one at scale right now - hundreds of engineers - and every hard part has been organizational: which teams were ready, who got left behind, and whether anyone explained why.
April 29, 2026 · 7 min read
AI
Strategy

The UI was the moat

Salesforce’s Headless 360 makes the API the product. The UI was the moat for most SaaS: what’s left when agents take it off the table?
// signal

Not deciding is also a decision.

Usually the most expensive one. Bring me a hard problem: IT and AI strategy, the organization that has to deliver it, or the commercial case for both. Fifteen minutes, no deck required. If it needs a team, I bring SQUER’s.
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